{"id":7987,"date":"2019-08-19T23:58:55","date_gmt":"2019-08-19T23:58:55","guid":{"rendered":"https:\/\/esportbet.com\/?p=7987"},"modified":"2020-10-05T22:04:05","modified_gmt":"2020-10-06T02:04:05","slug":"gfinity-australia-to-shut-down-esports-operations","status":"publish","type":"post","link":"https:\/\/esportbet.com\/gfinity-australia-to-shut-down-esports-operations\/","title":{"rendered":"Gfinity Australia to shut down esports operations"},"content":{"rendered":"

Gfinity Australia will exit the esports industry this year due to a perceived lack of growth in the local gaming scene.<\/p>\n

The firm launched in 2017 when Here, There & Everywhere (HT&E), an Australian multimedia company, acquired the rights to operate under the UK-based Gfinity brand.<\/p>\n

Instead of entering teams into existing esports leagues<\/a>, HT&E developed the Gfinity Elite Series competitions for Counter-Strike, Rocket League and Street Fighter V.<\/p>\n

Established esports organisations such as Avant Gaming, Chiefs, Ground Zero and Order participated in those events, while Gfinity operated two teams: Brisbane Deceptors and Sydney Roar.<\/p>\n

The CS:GO and Street Fighter leagues closed after two years, however, while the newly launched Gfinity Supercars Eseries simulated racing competition will not last beyond its first year.<\/p>\n\n\n\n

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In a statement released last week, HT&E claimed it had no choice but to focus on its core media operations as the Australian esports industry<\/a> was maturing too slowly and generating too little revenue.<\/p>\n

“Esports remains an exciting industry with significant global interest and activity and HT&E believes it will become mainstream and significant content-audience-commercial media in the long term,” said Ciaran Davis, chief executive of HT&E.<\/p>\n

“But our absolute focus is on our core radio business and the economics of esports in the Australia market are yet to deliver sustainable, positive earnings. <\/p>\n

“It is critical our investments deliver value for shareholders and with esports there is no certainty on when a positive contribution might be achieved.”<\/p>\n

The latest HT&E financial reports list the closure of Gfinity Australia as a AUD $5.3 million loss.<\/p>\n

MORE ESPORTS NEWS<\/a><\/strong><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

Gfinity Australia will exit the esports industry this year due to a perceived lack of growth in the local gaming scene, with parent company HT&E to focus on its core media operations instead.<\/p>\n","protected":false},"author":18,"featured_media":7988,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","wds_primary_category":0,"footnotes":""},"categories":[3],"tags":[13,4,750],"class_list":["post-7987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-au","tag-featured","tag-gfinity-australia"],"_links":{"self":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/7987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/comments?post=7987"}],"version-history":[{"count":4,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/7987\/revisions"}],"predecessor-version":[{"id":14183,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/7987\/revisions\/14183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media\/7988"}],"wp:attachment":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media?parent=7987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/categories?post=7987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/tags?post=7987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}