{"id":6591,"date":"2019-01-16T05:46:39","date_gmt":"2019-01-16T05:46:39","guid":{"rendered":"https:\/\/esportbet.com\/?p=6591"},"modified":"2019-01-16T05:46:39","modified_gmt":"2019-01-16T05:46:39","slug":"nike-turns-to-twitch-to-reveal-new-sneaker-to-the-world","status":"publish","type":"post","link":"https:\/\/esportbet.com\/nike-turns-to-twitch-to-reveal-new-sneaker-to-the-world\/","title":{"rendered":"Nike turns to Twitch to reveal new sneaker to the world"},"content":{"rendered":"<p>WHAT do you imagine you&#8217;d say if someone told you 10 years ago that <a title=\"Nike inks historic endorsement deal\" href=\"https:\/\/esportbet.com\/jian-uzi-ziaho-and-nike-team-up-in-historic-endorsement-deal\/\">Nike<\/a> would reveal its newest sneaker to the world via a gaming streaming service?<\/p>\n<p>It would be hard to believe, right?<\/p>\n<p>Well, that&#8217;s exactly what&#8217;s happening tomorrow as Nike continues to cater more and more to its demographic in the world of gaming.<\/p>\n<p>The apparel giant will provide a live stream from its Nike HQ in New York from 9am, with a number of special guests on to discuss the new shoe.<\/p>\n<p>Believe it or not, this is not the first time Nike has used Twitch to reveal a new product.<\/p>\n<p>In 2015, riding a wave of incredible popularity in <a title=\"76ers win NBA2k tournament\" href=\"https:\/\/esportbet.com\/76ers-take-home-first-nba-2k-tournament\/\">NBA 2k16<\/a>, former Cleveland super star Kyrie Irving debuted his new basketball shoe, the Kyrie 2, on a Twitch Stream.<\/p>\n<p>The thinking behind Nike&#8217;s marketing strategy is not rocket science.<\/p>\n<p>There is a clear and direct correlation between basketball, the popularity of EA&#8217;s NBA title, a love for the fashion behind basketball shoes and a young demographic.<\/p>\n<p>Nike is not the only company to turn to eSports recently to grow its customer base and reach a younger audience.<\/p>\n<p><a title=\"Puma sign on with Cloud9\" href=\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\">Puma recently signed on with League of Legends team, Cloud9<\/a>, while <a title=\"Adidas takes first steps into esports\" href=\"https:\/\/esportbet.com\/adidas-inks-landmark-esports-deal-with-chinese-fifa-team-lyon-edg\/\">Adidas also inked a sponsorship deal<\/a> last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The apparel giant will provide a live stream from its Nike HQ in New York from 9am, with a number of special guests on to discuss the new shoe.<\/p>\n","protected":false},"author":15,"featured_media":6593,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","wds_primary_category":0,"footnotes":""},"categories":[3],"tags":[4,59,479,70],"class_list":["post-6591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-featured","tag-nba-2k","tag-nike","tag-twitch"],"_links":{"self":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6591"}],"collection":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/comments?post=6591"}],"version-history":[{"count":1,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6591\/revisions"}],"predecessor-version":[{"id":6594,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/posts\/6591\/revisions\/6594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media\/6593"}],"wp:attachment":[{"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/media?parent=6591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/categories?post=6591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esportbet.com\/wp-json\/wp\/v2\/tags?post=6591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}