NBA 2K League<\/a> has announced Andrew Perlmutter as their first-ever Chief Executive Officer, with it signalling progression for the popular esports consortium. <\/p>\n

Perlmutter is set to take the reins of both business and competition facets within the league, answering directly to a freshly-minted Board of Directors. This board boasts a roster of representatives hailing from notable organisations including the NBA, Take-Two Interactive, and 2K Games.<\/p>\n

Chief Operating Officer of 2K Games Phil Dixon said the appointment of Perlmutter was a huge victory for the fledgling competition, with his experience and contacts set to expand the league\u2019s footprint. <\/p>\n

\u201cThe NBA 2K League\u2019s success is built on the engaged community of viewers, players, and teams who all share a common passion for NBA 2K,” he said. <\/p>\n

“Andrew\u2019s experience in leading revenue growth and his seasoned business instincts will be an exciting asset as we continue to grow and expand the league.\u201d<\/p>\n

This executive reshuffling surfaces shortly after the league’s preceding President, Brendan Donohue, made his exit public. However, Donohue isn\u2019t making an immediate departure; he is slated to conclude his tenure on October 31.<\/p>\n

Perlmutter\u2019s will begin as CEO on October 2, aligning seamlessly with the earlier disclosure that Donohue would be facilitating a smooth transition of leadership.<\/p>\n

Perlmutter will interface with a constellation of industry heavyweights on the Board of Directors. Among them are Adam Silver, the Commissioner of the NBA; Salvatore LaRocca, the NBA President of Global Partnerships; Strauss Zelnick, the Chairman and CEO of Take-Two Interactive; and Phil Dixon, the Chief Operating Officer of 2K Games. <\/p>\n

As delineated by the League, the ambit of Perlmutter’s responsibilities encompasses global expansion initiatives, fostering partnerships, orchestrating media and content distribution, engaging the community, and spearheading grassroots development efforts.<\/p>\n

Distinct from his predecessor Donohue, Perlmutter’s professional trajectory isn’t steeped in the sports domain. Rather, his expertise is grounded in devising business strategies and catalysing revenue growth across a spectrum of industries. His resume includes a stint as the Chief Strategy Officer at ITRenew, a firm operating in the data center and technology sector. <\/p>\n

Furthermore, he has been at the helm as General Manager and Vice President of Operations at both Newsweek and The Daily Beast.<\/p>\n

More esports news<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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